Next Gen Talent

Company: Ital Food Group Pty Ltd

Position: Digital Content Creator

Location: Melbourne, Australia

Salary: $77000 to 80000 + Super

About Ital Biscuit Company

Ital Biscuit Company is a Melbourne-based manufacturer known for traditional, high-quality Italian biscuits. We are expanding our digital presence and are looking for a creative individual to help showcase our products online.

Role Purpose

As the Digital Content Creator, you will be the creative powerhouse behind our brand’s online presence. You will lead the end-to-end production of engaging, "scroll-stopping" video and photographic content, bringing the story of our biscuits from the bakehouse to our customers' screens. You will specialize in short-form content (Reels/TikTok) designed to build brand awareness, drive social engagement, and increase e-commerce sales.

Key Responsibilities

1. Content Strategy & Creation: Ideate, shoot, and edit high-quality photos and videos (Reels, TikToks) that align with the brand’s voice.
2. Production & Editing: Own the production workflow, including capturing behind-the-scenes moments at the bakehouse, product photography, and editing using mobile or professional software (e.g., CapCut, Adobe Premiere).
3. Social Media Management: Manage and maintain social channels (Instagram, Facebook, TikTok), ensuring consistent, authentic, and engaging content delivery.
4. Campaign Execution: Work alongside the Marketing Manager to develop campaigns, such as new product launches or seasonal promotions, to drive traffic and sales.
5. Trend & Performance Analysis: Stay ahead of social media trends and "meme culture," and analyse content performance data to optimize engagement and ROI.
6. Copywriting: Write compelling, on-brand captions and copy for social media and digital platforms.
7. Food Styling: Act as an enthusiast with an eye for food styling, creating delicious-looking content that makes our products irresistible.

Qualifications & Experience

1. Experience: 2–4 years of experience in content creation, specifically within a brand-side or agency environment.
2. Video Proficiency: Experience in planning, shooting, and editing engaging short-form videos tailored to TikTok, Instagram, and Meta.
3. Technical Skills: Proficiency in content creation tools (Adobe Creative Cloud, CapCut) and familiarity with content management systems (CMS).
4. Portfolio: A strong portfolio demonstrating a range of content, specifically focusing on product-focused photography and video.
5. Food Interest: A genuine passion for food and food scene.

Skills & Persona

1. Creative Thinker: Ability to translate ideas into "scroll-stopping" visuals.
2. Efficient Doer: Self-sufficient and able to work in a fast-paced, collaborative environment.
3. Data-Driven: Ability to interpret engagement metrics and turn them into actionable insights.
4. Organized: Excellent project management skills to manage content calendars and meet deadlines.

Why Join Us?

1. Be part of a growing, locally-owned Melbourne brand.
2. Creative freedom to bring new ideas to life.
3. Flexible working arrangements.

How to Apply:

To apply for this position, please email your resume to . Please note that only short-listed candidates will be contacted, and your application will be treated as strictly confidential.